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Content that always ships

Your brand keeps posting. Even when you go quiet.

TomSocial researches, writes and schedules on-brand content for your blog and social channels every week. Reply to the Friday email and it gets sharper. Stay silent and it still ships, built from your brand, your reviews and your sector. A person approves everything before it goes out.

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Governed by design◆ Human-approved before publish · GDPR · ISO 27001 · ISO 42001 · Data in London
One production line, from your brand to a published post.
The weekly reply is optional. The content is not. Nothing reaches your audience without a human approving it first.
1
Your context
Brand, voice, sector,
reviews, photos
2
Friday email
Optional weekly
input loop
3
Ai drafts
In your voice,
per platform
4
You approve
Edit, approve
or reject
5
Published
Scheduled across
your channels
The approval queue
A week of content,
waiting for your yes.

Open the dashboard to find the week already drafted: captions per platform, hashtags, alt text and imagery. Approve, tweak, or reject with a reason. Nothing publishes until a person says so.

→Per-platform gates for LinkedIn, Facebook, Instagram, X and your blog.
→Edit then approve, and every rejection teaches the content memory.
→Honest status labelswhen a channel isn't connected yet, never a silent gap.
app.tomsocial.co.uk/approvals
This week · 3 awaiting approval
Hartwell Joinery
inLinkedIn post
Tue 09:00
Five questions to ask before you commission a bespoke kitchen. Number three catches most people out…
ApproveEditReject
fFacebook post
Wed 12:30
The oak for the Pearsons' island arrived this morning. Here's where it's headed →
Instagram scheduler not connected, operator wiring it up
app.tomsocial.co.uk/create
Create a post · LinkedIn
A bespoke kitchen is a five-year decision, not a five-week one. Before you commission, here are the three questions that protect your budget and your timeline…
Align to strategy
Pulling pillars & goals from TomPilot
Send for approvalRedraft
Create a post
Draft on demand,
tied to your strategy.

Need a one-off? The authoring assistant drafts a platform-ready caption from your brand, voice and sector in seconds. Flip on Align to strategy and it reads your pillars and goals straight from TomPilot, so every post pulls in the same direction as the plan.

Your voice, lockedTomPilot strategy toggleBlog → social repurpose
How the system works →
The Friday loop
One email a week.
Reply or don't.

Every Friday morning TomSocial asks what happened this week, wins, events, photos, a new review. Tell it and the content sharpens. Forget, and it still builds your week from your brand profile, your sector pack and your review themes. The calendar never goes blank.

3+
posts a week,
by default
4+1
channels: social
plus your blog
0
blank weeks,
ever
TomSocialFri 07:00
What happened this week?
Hi Sarah, quick Friday check-in. Anything worth shouting about? Wins, a new review, photos from a job, an event coming up?
📸 Finished the Pearson island, photos attached
⭐ New 5-star review from the Hartwells
No time this week? That's fine. Your content still goes out, built from everything we already know about your brand.
Everything a busy brand needs to keep showing up.
01
Two engines, one calendar

A weekly social cadence and a research-driven blog pipeline, feeding the same approval queue and content calendar.

02
Always-on production

Silence never stops the work. A no-reply week is built from your brand, sector and review themes, automatically.

03
Your voice, not a robot's

A per-tenant voice profile with banned words and formatting rules, so every post sounds like you wrote it.

04
A human gate, always

Nothing publishes without a person approving it. The gate is mandatory and cannot be switched off.

05
Reviews & photos, safely

Google reviews import with names and personal details stripped, and uploads gated by an explicit consent step.

06
Tied to your strategy

Toggle on TomPilot and your content aligns to your pillars and goals, so marketing follows the plan.

Trust & compliance
Marketing automation a compliance officer can sign off.

Consent and data protection are build requirements here, not afterthoughts. Reviews are stripped of personal data before reuse, uploads carry a consent step, and TomSocial inherits the same governed architecture as the rest of the estate: GDPR, ISO 27001 and ISO 42001.

CONSENT
Built in, not bolted on

PII stripping on reviews, consent gates on uploads.

ISO 27001
Information security

Per-tenant isolation, deny-by-default access.

ISO 42001
Ai management

Approval gate, cost & prompt audit trail.

DATA
London, eu-west-2

UK residency, audit-logged, GDPR self-service.

Built for brands that can't stop to post.

From a one-person firm to a professional practice to the agencies that run content for others.

Small & local businesses

Too busy doing the work to market it. Hand the calendar over and keep showing up, without the Sunday-night scramble.

See plans →
Professional services

Estate planning, probate, care, legal and accountancy. Sector packs that understand the topics, the risks and the regulator.

Talk to us →
Agencies & partners

Run content for your whole client book on one production system, or licence it white-labelled as your own.

Partner with us →
Stop staring at a blank calendar.
Start shipping.

Start a trial today, or book a call and we'll set your brand up for you.

Start a trial →Book a call